Let’s Go Gym

Concept: Health and fitness club offering aerobic classes, personal training, sauna and steam rooms targeting 3,000 members Hodema’s involvement Performed an overview of the health and fitness market in Dubai, Abu Dhabi and Al Ain Developed the concept of a health and fitness club project in Abu Dhabi Elaborated the project’s business plan and financial projections Elaborated the brand’s strategic development and geographical planning in UAE Coordinated the architecture, interior and graphic designs Assisted in the recruitment of the management team