Logma

Concept: Emirati restaurant Hodema’s involvement Performed an overview of the F&B market in Dubai with a focus on Emirati cuisine Assessed the project’s location Developed a concept for the Emirati flagship F&B outlet in Dubai Elaborated a business plan and financial projections for the project Assisted in the architecture, interior and graphic design Assisted in the menu engineering and the selection of the Executive Chef Selected the tableware and smallware Assisted in the recruitment of the management team Elaborated the brand’s set of operating and training manuals