Fleuron

Concept: Pastry and catering company Hodema’s involvement: Reviewed the franchise offering proposal of the pastry and catering company Assessed its central kitchen, flagship outlet and four franchised points of sales in Lebanon including the outlets’ premises, operations, concept, communication, branding & marketing strategy and financials Provided recommendations for improvement Provided ongoing assistance to the owner with regards to operations and management of human resources Helped in the recruitment of the management team Performed a market study of the catering companies and European coffee and pastry shops in UAE with a focus on Dubai and Abu Dhabi Elaborated a feasibility study for “Fleuron” in Abu Dhabi