Sama Chtaura
Concept: casual restaurant and café offering Lebanese cuisine Hodema’s involvement Assessed “Sama Chtaura” in Chtaura Set up “Sama Chtaura” franchising department Developed the strategic expansion plan and geographical distribution of “Sama Chtaura” outside Lebanon Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Sama Chtaura” Elaborated “Sama Chtaura” set of franchise and training manuals