Oh My Gelato!
Concept: ice cream parlour selling Italian gelato with oriental flavors, macaron ice cream, mocha, and lollipops Hodema’s involvement Evaluated “Oh My Gelato!” franchisability Set up “Oh My Gelato!” franchising department Developed the strategic expansion plan and geographical distribution of “Oh My Gelato!” inside and outside Lebanon Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Oh My Gelato!” Elaborated “Oh My Gelato!” set of franchise and training manuals