About Hodema

Hodema is a consulting firm headquartered in Lebanon since 2004 and a franchise expert operating in the Middle East and Africa regions. Hodema covers the following industries: retail, hospitality, Food and Beverage, real estate mixed-use, manufacturing, automotive, spa and beauty, sports and leisure, education, business strategy, finance and franchise. Our services include franchising your business, in addition to operation assessment, concept development, market studies, feasibility studies, business plan, brand development, hospitality training, operating manuals, mystery visits, operator search, valuation, project implementation and leasing strategy for small or large scaled ventures. As a franchise expert, Hodema provides services to its clients wishing to expand by setting up the franchise department and strategy, and elaborating the franchise and training manuals. Hodema’s clientele includes developers, owners, and operators of hotels, food and beverage projects, real estate mixed-use ventures, spas and beauty centers, malls, leisure centers, nurseries, factories, auto service companies and retail projects. We also work with investment groups, banks, and government institutions, providing tailored consulting solutions that align with the specific needs of their clients.

Hodema publishes articles on a regular basis in various specialized hospitality and economic magazines in the Middle East and Africa, as well as Lebanese newspapers, and produces professional guides, books and market insights.