Hodema participated in the Beirut International Franchise Forum & Exhibition (Bifex) that was organized by the Lebanese Franchise Association (LFA) and Al-Iktissad Wal-Aamal and held at Phoenicia Hotel on April 17 and 18 2013. This edition took place in conjunction with the World Franchise Council meeting in Beirut where delegates from Franchise Associations around the world met to promote collaboration and discuss the latest trends in franchising.

For the 8th consecutive year Hodema participated in Horeca the annual hospitality and food exhibition which celebrated its 20th anniversary. The fair which took place at Biel Lebanon from April 9th to 12th gathered more than 300 companies from France Iran Italy Poland Thailand Turkey Jordan Kingdom of Saudi Arabia Lebanon Syria Sri Lanka and The United Arab Emirates.

For the 7th consecutive year Hodema participated in Horeca the annual hospitality and food exhibition. The fair which took place in Biel Lebanon from March 20 to March 23 gathered more than 350 companies from Bahrain Egypt France Iran Italy Jordan Kuwait KSA Lebanon Poland Sri Lanka Sweden Syria Thailand Turkey and the UAE.

Hodema participated in the 2011 Beirut Marathon that was held on Sunday November 27th as part of its corporate social responsibility initiative. Hodema team members took part in the 10 km run for fun race. Proceeds of this event went to humanitarian organizations.

For the third consecutive year Hodema participated to the 7th annual Arabian Hotel Investment Conference (AHIC) as Gold sponsor. AHIC 2011 took place from April 30 to May 2 2011 at Dubai’s Madinat Conference Centre. As member of AHIC advisory board Hodema helped in shaping the conference’s themes and seminars’ content. Karim el Asmar Hodema’s Founding Partner moderated a panel session entitled “Regional Leader: A Focus on MENA’s Emerging Markets” which gathered Mr. Neil George Vice President Acquisitions & Development of Starwood Hotels & Resorts Worldwide Mr. Guy Crawford Chief Executive Officer of Jumeirah Group Mr. Selim el Zyr President & CEO of Rotana and Hawazen Esber Chief Executive Officer of Bena Properties. The main focus of AHIC 2011 was to bring international hotel and regional industry experts together to debate the changing sector landscape and to help identify intelligent and targeted investment opportunities. In 2011 AHIC brought together over 500 senior executives from over 30 countries.

Hodema participated in Horeca’s 18th edition for the 6th consecutive year. This yearly hospitality and food exhibition which took place in 2011 from March 29 until April 1 at Biel featured numerous sections among which catering supermarket & laundry equipment supplies furniture fixtures & design tableware uniforms technology packaging consultants recruiting & franchise schools & universities cleaning & maintenance. Horeca gathered 350 participants among which 280 Lebanese exhibitors. This year 12 countries participated in the event which also greeted 3 international pavilions: France (as guest of honor) Turkey and Poland. The number of visitors in 2011 reached 25000 against about 15000 in 2010.

Hodema participated in the Central Asia & Turkey Hotel Investment Conference 2011 (CATHIC) as part of its continuous presence in international conferences and exhibitions. Karim el Asmar Founding Partner and Nada Alameddine Regional Director of Sales & Marketing represented Hodema at this fair which took place in Istanbul on February 7th 8th and 9th 2011. Asmar moderated a panel on “Outward Investment Opportunities: Iran & Syria For The Serious Investor”. The panelists among which were consultants and directors of international and regional hotels shared their experiences about the opportunities and risks related to the Middle East region.

On June 17 2010 Hodema in collaboration with apave specialists in risk control and Aleph Editions launched at Librairie Antoine ABC Ashrafieh a practical guide on HACCP (Hazard Analysis & Critical Control Point) entitled “Food hygiene and safety – Application of the HACCP method”. This guide was developed in English French and Arabic. Karim el Asmar from Hodema spoke about the numerous gaps still hindering HACCP application in hotels and restaurants all over the Arab countries where the legislation in this domain is still premature yet missing; he also described the guide’s added value: “This guide is the first one to feature guidelines on working in Halal environment and help professionals evaluate and apply necessary hygiene practices with regards to the Halal processing requirements”. The guide is aimed at helping professionals in the restaurants and hotels industries in the MENA region meet food hygiene and safety international standards and establish good manufacturing practices.

Karim el Asmar Hodema’s CEO took part in a CEO debate during “Estate Lebanon 2010” a fair which took place at Moevenpick Hotel on June 2 and 3 2010. This session was moderated by Oula Ghawi the anchor of CNBC Arabia TV channel. Karim el Asmar discussed the real estate sector in Lebanon with regards to hotels and restaurants industries its current situation as well as the opportunities and challenges of the Lebanese real estate sector.

Hodema exhibited in Beirut International Franchise Forum and Exhibition (BIFEX) a two-day fair which took place at Adnan Al Kassar Edifice for Arab Economy in Beirut on May 27th and 28th 2010. This forum gathered highly successful entrepreneurs and investors with the guidance of internationally renowned experts in the various fields of franchising such as legal managerial financial distribution and retail marketing etc. Hodema was the only expert in the field of hospitality franchising.

After 5 years of presence at the Arabian Hotel Investment Conference (AHIC) in Dubai Hodema was for the second year a gold sponsor at this internationally renowned event which took place on May 1st 2ndand 3rd 2010. Karim el Asmar Hodema’s CEO moderated the panel “A focus on the Levant”. Among the participants were consultants as well as international and regional hotel operators. In addition Hodema’s COO Nagi Morkos was a speaker at a round table entitled “Ask the experts – Navigating the Market in Saudi Arabia” with two other key hospitality figures in the kingdom. This session gave the opportunity to the audience to get advice from leaders and experts in the field.

Hodema participated in Horeca the yearly hospitality and food exhibition which took place from April 27 until April 30 2010 in Biel Lebanon. It featured numerous F&B brands in addition to products and equipments related to Food & Beverage. It also presented various services among which franchising catering technology furniture media university hospitality programs maintenance and hygiene hotels banks etc.