Baythan

Concept: restaurant and lounge serving modernized Khaleeji cuisine hodema’s involvement Performed an assessment on the restaurant’s premises, concept, communication, branding and marketing strategy, financial performances, strategic vision and legal structure Created “Baythan” franchising department Elaborated a strategic development and geographical planning Developed a financial analysis of the projected franchising income based on a typical outlet performance Developed a set of franchise manuals for the restaurant (human resources, operation, finance and control, sales and marketing manuals) Followed up on the elaboration of other manuals outsourced to third parties (architecture and interior design, branding and corporate identity, IT manuals