Bou Melhem

Concept: Lebanese restaurant in Sin El Fil Hodema’s involvement Assessed “Bou Melhem” in Sin El Fil Set up “Bou Melhem” franchising department Developed the strategic expansion plan and geographical distribution of “Bou Melhem” outside Lebanon Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Bou Melhem” Elaborated “Bou Melhem” set of franchise and training manuals