Flyp

Concept: Urban park Hodema’s involvement Assessed the brand’s premises, operations, concept, communication, branding & marketing strategy, financials and strategic vision Created “Flyp Urban Park” franchising department Elaborated the brand’s strategic development and geographical planning inside and outside Lebanon Elaborated the financial analysis of the projected franchising income Developed “Flyp Urban Park” set of franchise manuals Created the Front of the House (FOH) and Back of the House (BOH) training manuals