Food and Beverage cluster

Concept: Food and Beverage cluster in Jeddah consisting of high-end office space, open air courtyards, panoramic elevators and a retail showroom Surface: 15,000 sqm Hodema’s involvement Undertook a thorough analysis of the local market Performed a SWOT review of the location and benchmarked competitors Developed an F&B mix based on 4 concepts: a modernized Lebanese cuisine franchise, an Italian specialty franchise, a newly created Saudi restaurant concept and a coffee shop Studied optimal layout options Elaborated the preliminary feasibility studies and concluded with optimal negotiation terms for all involved parties.