Furn Merchak

Concept: traditional bakery in Batroun Hodema’s involvement: Set up “Furn Merchak” expansion strategy Developed the strategic plan and geographical expansion of “Furn Merchak” outside Lebanon Elaborated the financial analysis of the projected income based on “Furn Merchak” expansion plan Elaborated a feasibility study for “Furn Merchak” outlet in Gemmayzeh Created “Furn Merchak” set of franchise and training manuals