Hallab 1881

Concept: all-day Food and Beverage concept offering Oriental sweets, pastries, bakery items, chocolate, and ice cream, in addition to daily platters, with 11 branches located in Tripoli, Akkar, Antelias, Beirut, Chtaura, Hadath, Jbeil, Jnah, Jounieh, Kousba and Sin El Fil, in addition to Beirut Airport duty-free Hodema’s involvement: Set up “Hallab 1881” expansion strategy Developed the brand’s strategic plan and geographical expansion outside Lebanon Elaborated the project’s financial analysis of the projected income Elaborated “Hallab 1881” set of franchise and training manuals Performed a mystery shopper site visit to “Hallab 1881” outlet in Sin El Fil