Kalila

Concept: Oriental bakery and coffee shop Hodema’s involvement Performed a market study on the coffee shops segment in Jeddah Assessed the locations selected by the client Developed the concept of a state-of the art high-tech coffee shop targeting young Saudis entrepreneurs Elaborated a business plan and financial projections for the project Provided strategic support by brainstorming on the investment and general management approach, as well as the development, marketing, positioning and pricing options Defined the outlet’s operation development planning