Skirt

Concept: Gourmet burger joint Hodema’s involvement Assessed “Skirt” including premises, operations, concept, communication, branding, and marketing strategy, financial performances and strategic vision Set up “Skirt” franchising department Developed  the brand’s strategic expansion plan and geographical distribution outside Lebanon Elaborated the financial analysis based on a typical outlet performance for “Skirt” Elaborated “Skirt” set of franchise manuals Elaborated “Skirt” Front of the House (FOH) and Back of the House (BOH) training manuals