Well B

Concept: café restaurant based on fresh and natural products offering salads, sandwiches, daily platters, desserts and beverages in addition to a retail section Hodema’s involvement Assessed “Well B” in Verdun Set up “Well B” franchising department Developed the strategic expansion plan and geographical distribution of “Well B” outside Lebanon Performed a financial analysis of the projected franchising income based on a typical outlet performance for “Well B”