Zuhair Murad boutique

Concept: luxurious fashion brand that was established since 1997 by fashion designer Zuhair Mourad with currently two boutiques in Beirut and Dubai, a showroom in Paris producing 4 collections per year that are sold as wholesale at retail prices in multi-stores, and a showroom in Sin El Fil for haute couture Hodema’s involvement: Set up “Zuhair Murad” boutique expansion strategy Developed the brand’s strategic plan and geographical expansion outside Lebanon Elaborated a financial analysis based on “Zuhair Murad” boutique expansion plan Elaborated “Zuhair Murad” boutique set of franchise manuals Elaborated “Zuhair Murad” boutique Front of the House (FOH) and Back of the House (BOH) training manuals